When it comes to any brand, one of it’s marketing backbone is the brand identity which is created through elements of brand recall- color, logo and the overall theme that a brand is associated with….

What is a Survey?   Technically, a survey is a method of gathering and compiling information from a group of people, more often known as sample, with an intention of gaining knowledge by organizations, businesses…

While drawing research conclusions, an expert researcher always looks into the details, beyond just the aggregate of responses collected. Almost every survey has some anomalies in responses and often, these anatomies lead us towards analyzing…