The royal wedding is only days away, and excitement is in the air—and not just in England, but in the bride’s home country of America too. While we may not have a royal family in…

Customer Journey Definition Customer journey is the collection of the entire experience a customer has while communicating with an organization or brand. A customer journey takes into consideration the complete interaction roadmap from discovering a…

What is Quantitative Research? Quantitative research methods focus on garnering information via methods such as polls, questionnaires, and surveys. Once the quantitative data is collected, further computational analysis using statistical methods can be performed. Quantitative…