A new year is coming up and the really terrific thing about that is that marketers the world over have opportunities to turn something old and stale into something new and exciting.
I get that generating new products is really exciting — and it can get expensive too.  So here are some ideas on how you can create something new  from something old.  …

Product proliferation is often a function of improving customer service and experience.  A customer says they love product A and would buy millions of them — if only you could change the color from black to green.
From that point on, it’s a slippery slope to where if one customer can make a special request, then another makes a special request.  …